Films

DRIB

DRIB

Synopsis

Director

„DRIB“ is a fiction/documentary hybrid that re-enacts the story of a failed violent marketing scheme for a well known energy drink. The film simultaneously exposes and revels in media manipulation as it explores the strange and painfully comic advertising process that took place in 2014 – with the person who ruined it all appearing in the role of himself. To avoid legal issues, the real energy drink brand has been replaced with a fictitious one: DRIB.

Norwegian filmmaker Kristoffer Borgli uses his close friend Amir’s bizarre story – how he almost became the international face of a well-known energy drink – as the basis for this fiction/documentary hybrid.

Amir is an idiosyncratic comedian and prankster who created a momentary news sensation in 2014 by provoking random people to fight on the streets of Oslo. Videos of him seemingly getting brutally beaten up was viewed by millions, and ended up inspiring a major shock-value marketing scheme for a well known energy drink. A major advertising agency invited him to Los Angeles to be the face of their new campaign, but nothing turned out as expected.

„DRIB“ simultaneously exposes and revels in media manipulation as it recounts the remarkable and painfully comic advertising process that took place in 2014, with Amir appearing in the role of himself.

Kristoffer Borgli

(b. 1985) was born and raised in a small suburb outside of Oslo. A skateboard and a videocamera dominated his youth. He went on to film school and is now directing full time. His music videos have screened at festivals all over the world, earning him awards from the Canadian International Film Festival and the Norwegian Grammy („spellemann“), to name a few. His short film collaboration with The Golden Filter screened at the SXSW short film competition. A lot of his work has a combination of visual poetry and a daring story, always interesting to watch. „DRIB“ is his first full-length feature.

Filmography

  • DRIB (2017)

Schedule

22.11.2017
21:30 - 22:58
Tallinn, 
Coca-Cola Plaza
Hall 4
Subtitles: ENG
Screening code: 060304
Sold out
28.11.2017
21:30 - 22:58
Tartu, 
Cinamon
Hall 4
Subtitles: ENG
Screening code: 121803
Sold out
02.12.2017
17:00 - 18:28
Tallinn, 
Coca-Cola Plaza
Hall 8
Subtitles: ENG
Screening code: 160502
Sold out
Screenings with guests might end later than expected.

Programme

Forum

Film info

Country: Norway
Year: 2017
Duration: 88 minutes
Languages: Norwegian, English
Director: Kristoffer Borgli
Producers: Magne Lyngner, Riina Sporring Zachariassen
Writer: Kristoffer Borgli
DOP: Håvard Andre Byrkjeland
Montage: Patrick Larsgaard
Cast: Amir Asgharnejad, Brett Gelman, Adam Pearson, Annie Hamilton
Production: Bacon Osl
Festivals: SXSW, Sheffield, Warsaw

Synopsis

Director

„DRIB“ is a fiction/documentary hybrid that re-enacts the story of a failed violent marketing scheme for a well known energy drink. The film simultaneously exposes and revels in media manipulation as it explores the strange and painfully comic advertising process that took place in 2014 – with the person who ruined it all appearing in the role of himself. To avoid legal issues, the real energy drink brand has been replaced with a fictitious one: DRIB.

Norwegian filmmaker Kristoffer Borgli uses his close friend Amir’s bizarre story – how he almost became the international face of a well-known energy drink – as the basis for this fiction/documentary hybrid.

Amir is an idiosyncratic comedian and prankster who created a momentary news sensation in 2014 by provoking random people to fight on the streets of Oslo. Videos of him seemingly getting brutally beaten up was viewed by millions, and ended up inspiring a major shock-value marketing scheme for a well known energy drink. A major advertising agency invited him to Los Angeles to be the face of their new campaign, but nothing turned out as expected.

„DRIB“ simultaneously exposes and revels in media manipulation as it recounts the remarkable and painfully comic advertising process that took place in 2014, with Amir appearing in the role of himself.

Kristoffer Borgli

(b. 1985) was born and raised in a small suburb outside of Oslo. A skateboard and a videocamera dominated his youth. He went on to film school and is now directing full time. His music videos have screened at festivals all over the world, earning him awards from the Canadian International Film Festival and the Norwegian Grammy („spellemann“), to name a few. His short film collaboration with The Golden Filter screened at the SXSW short film competition. A lot of his work has a combination of visual poetry and a daring story, always interesting to watch. „DRIB“ is his first full-length feature.

Filmography

  • DRIB (2017)